The trick to brainstorming is to get your mind to work for you and not against you. The human brain has a vast capacity - the majority of which remains untapped in everyday life.

Once you discover how brainstorming works, more of this cavernous capacity can be placed at your immediate disposal - for whatever creative activity you may want to contend with.

Essentially, the more you practice brainstorming the easier it will become to open up new, more creative and spontaneous, patterns of thought!

The first step towards this goal is to understand the two key secrets that lie behind why and how brainstorming works... read on!

The ability to make spontaneous connections between ideas is what brainstorming is all about!

Secret weapon #1
- 'Free Association'

Making such instantaneous connections is called 'Free Association'. This is a fascinating phenomenon. It lies at the heart of truly creative thinking and therefore brainstorming.

Free association means that:

1. Each idea leads straight to the next - no pauses for thought or examination!
2. There is no predetermined order - ideas should flow randomly and without any attempt to organise a structure for them!

If you stop to think about every idea as it arrives, you will be slamming the brakes on your brainstorming session. Ultimately this will restrict your output.

Once you stop and assign a meaning to an idea - for example, by thinking "that's what it means" - it can be difficult to 'unlearn' that assigned meaning... immediate analysis of ideas whilst brainstorming is therefore the sworn enemy of free association!

Remember: the best brainstorming sessions generate many ideas - not just a few highly detailed ones!

Secret weapon #2
- 'Iterative Enhancement'

Besides free association, there is another secret weapon that should be built-into any good brainstorming system: 'Iterative Enhancement'.

While this might well sound complicated, it is actually a very simple concept indeed...

Anybody experienced in creative thinking will tell you that it is extremely difficult to generate all of the potential ideas possible in one go. It's always wise to repeat the creative process a few times to conjure up even more ideas.

Each time you repeat brainstorm - each separate attempt or go at it - can be called an iteration. Each iteration improves or enhances the previous result... and so we get 'Iterative Enhancement'. Simple!

>>> The next section reveals a special five-step brainstorming system, that automatically employs iterative enhancement, to explode your creativity!

Please click on the link below to learn how easy it is to brainstorm, with a proven plan of action to follow!